A Membership That Paid Back Its Ad Cost in Month One

Best round: $1.73 per webinar registration at launch. By the end of the series, a paying member cost $216 in media against a $270/month membership.

[COMPONENT] Stats Block A: "Worldshakers Stats"

The Challenge

Tim Storey is a speaker and coach with a global audience and decades of keynote footage. By late 2024 his two communities, Worldshakers for Men and Worldshakers for Women, were merging into one brand: Worldshakers Society, with a paid membership at its core. The studio had already spent a year turning his archive into a working content library. The new job was different: build the brand, the website, the funnel and the acquisition engine for a subscription product, then run it.

Method

Numbers on this page come from three systems and are labeled by source. Registrations are Meta Ads Manager conversion events on 7-day click attribution; repeat registrants across separate events may be included. Unique-people counts and attendance come from CRM webinar tags (export, September 2026). A paying member is a paid subscription in billing records; incomplete checkouts and full-discount coupons are excluded. Membership length is estimated from first to last billing. Spend figures are Ads Manager totals: $8,221 on registration campaigns, $10,061 for the full series including retargeting and one special-guests promotion.

Timeline

• Oct 2023. Engagement begins: content library from keynote footage, paid social for both communities, CRM field mapping.

• Aug 2024. Summer sprint: 28 short videos from four speeches, two long-form edits. First filming session.

• Aug–Nov 2024. The client introduces an AI venture he is the face of; the studio delivers an on-location shoot, a seven-reel pack and a photo set as its own sprint.

• Nov 2024. Worldshakers Society relaunch begins: strategy from a founder interview, rebrand, new website and membership funnel.

• Feb 1, 2025. Free Preview webinar opens the series. $1.73 per registration.

• Feb–Jul 2025. 13 live webinars in six months, each with its own creative, campaign and reminder sequence. Studio filming session in December 2024 feeds the ad creative.

• Jul 15, 2025. Final event of the series. Engagement hands over with the funnel live.

What we built

1. Marketing strategy from a founder interview and competitor analysis

2. Full rebrand: two communities became one Society, with brand kit and launch presentation

3. Membership website and checkout funnel with subscription billing

4. Members’ hub and WhatsApp community wired into the CRM

5. Webinar registration funnel with email and SMS reminder sequences

6. 13 webinar campaigns on Meta with per-event creative, retargeting, and post-event clip packs

7. 50+ short-form videos, 4 long-form edits, 3 filming sessions

8. Newsletters and LinkedIn outreach

The funnel

6,770 link clicks → 2,692 ad-attributed registrations (1,816 unique people) → 1,504 webinar attendees → 38 paying members.

Show-up climbed from 27% at the launch event to 69% by the final one as the reminder sequences and scheduling matured: a 2.5x improvement while volume held.

Cost and show-up by event

Registration table covers the 12 tag-tracked events; the Feb 19 special-guests webinar was promoted on link clicks. Table counts include organic and email traffic, so they differ slightly from ad-attributed totals. Cost per registration ran from $1.73 at launch to $4.44 late in the series as frequency built; the blended $3.05 held across the whole run.

Membership economics

• $216 in media per paying member (registration campaigns; $265 all-in)

• $270/month membership price: media on a member paid back inside month one

• 8 months median paid membership length (estimated from billing records)

• Roughly 10x median member revenue against the media cost to acquire them

• 38 paying members during the six-month series, including one annual

• 3 more members joined through the same funnel after the engagement closed, with no ads running

The client kept bringing new work

In August 2024, Tim introduced the studio to an AI venture he was the face of; it became its own production sprint. In June 2025, while the webinar series was in flight, he brought a second brand of his own: Lead With Love. Its funnel and campaign went live 12 days after kickoff and drew 164 applications; the event sold out. Two new engagements in two years, both introduced by the client. [Link to the Lead With Love case]

[COMPONENT] Stats Block B: "Two Years in Numbers"

Creatives

Outcome

The series produced 2,692 ad-attributed registrations at $3.05 each on registration campaigns, from 1,816 unique people. Thirty-eight of them became paying members while the series ran, at $216 in media per member against a $270 monthly price, and the median membership went on for about eight months. The funnel and creative system we built is still running; the client has since scaled paid media in-house on top of it, and three more members joined after our engagement closed with no ads running at all.

Limits worth stating: registration counts are ad-attributed events, not deduplicated people, and unique-people counts come from the CRM export. Membership length is an estimate from billing records.