How Does The LinkedIn Algorithm Work in 2024?

🔗 Did you know that 89% of B2B marketers are using LinkedIn? Let's unlock the secrets to topping the LinkedIn algorithm and boosting your professional presence.

🚀 Algorithm Insights & How to Leverage Them:

• LinkedIn loves users who engage and post consistently.

• Get those lengthy comments rolling in! LinkedIn loves lengthy meaningful comments and gives them a special boost.

• After posting, the first 2 hours are crucial, so reply to every comment and leave comments for other posts to increase your post's reach.

• LinkedIn's audience adores a mix of personal and professional content.

• Personal pages get more love than business pages, but don't let that stop your business strategy. Use employee advocacy to attract the right audience to your brand.

📈 What's New in 2023 & 2024:

• Videos still have an edge, but they need to rack up engagement to climb the feed.

• LinkedIn is giving more visibility to the – it's your time to shine!

• "Dwell time" is now a thing – the longer people linger on your content, the better.

💡 Winning Strategies for LinkedIn in 2024:

• Use both business owners' and employees' profiles for a wider reach.

• Consistency is key: aim for 4 posts a week or go big with daily posts.

• Don't shy away from external links, but balance them with optimized native content.

• Spark conversations with content that invites meaningful comments beyond just "nice post!"

• Get ready to make LinkedIn your playground in 2024 with these strategies.

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